BRAND & WEB DESIGN CASE STUDIES

What it looks like when your brand finally matches the level of your business.

Black circular logo for Stacey Aguilar Design with text around the circumference and in the center.

At some point in that growth, many founders realize something:

My business is bigger than my brand.

The work has evolved, but the website and brand are still telling an earlier version of the story. In each of these projects, the goal wasn’t just to “refresh the visuals.” It was to translate the strategy into a conversion-focused brand and website experience built to outlast trends, outpace the competition, and support long-term growth.

Take a look around!

A woman with dark hair and light skin, wearing a white shirt and light blue jeans, sits on a brown leather couch, resting her head on her hand, with a large green plant nearby. The image features the text "The Active Educator".
Screenshots of a website called Active Educator, featuring sections about the Heart-Centered Method, making school days manageable, and classrooms that feel good to be in.

THE ACTIVE EDUCATOR

The cover of a document titled 'Goodness Gracious Accounting' on an orange background with vertical stripes.
Pink background with red text that reads 'Goodness Gracious Accounting'

GOODNESS GRACIOUS ACCOUNTING

A smiling woman in a red floral dress seated on a stool, with papers and charts in the background. The image has an orange overlay with the text 'Lindsay Bowden' in the center.
Hand holding a plastic cup of iced coffee with ice and a straw, with a 'Thank You' sticker on the cup.

LINDSAY BOWDEN

An elderly man and woman sitting at a table, looking at a phone together, with two glasses of a dark beverage and a bowl in front of them, with the Montebloom logo overlayed.
Blue background with a pattern of leaves and the words 'monte bloom' in white text.

MONTEBLOOM

At a conference with many attendees, a large illuminated 'LAUNCH' sign in the background, and a laptop displaying a webpage about paid ads and becoming findable with a green 'Get Your Platinum Ticket' button.
Smartphone displaying an online ad for paid advertising training with a countdown timer, video thumbnail, and group photo of women in blue outfits, placed on a surface with printed flyers.

PAID ADS ACADEMY

A black and white illustrated map with various trails, trees, lakes, mountain features, and trail markers.
Yellow background with a faint map design, featuring trees and pathways, and the words 'yellow steps' in white with a step icon.

YELLOW STEPS

Book cover featuring an illustration of a gate with an arching vine and rose. The text reads 'Jane Bertch'.
Laptop displaying a website with the text 'Where women build what's next — à Paris', surrounded by close-up images of croissants.

JANE BERTCH

Smartphone displaying a website on a light-colored desk with a small potted succulent plant, a pair of white earbud headphones, and a round cork coaster with a glass of dark-colored beverage.
Two women in pink pajamas sitting on a yellow couch, smiling, one holding a bottle raised in the air, with a pink overlay and the words 'playbook marketing co.' in red over the image.

PLAYBOOK MARKETING

A white computer keyboard, a pink floral notebook, and a pink coffee mug with a red heart, indicating a workspace for margin notes.
Screenshot of a webpage promoting Margin Notes, a newsletter for building part-time businesses and managing growth while enjoying life.

MARGIN NOTES

A woman sitting on a wooden stool, writing on a notepad, with a color palette of various shades of red, orange, and pink on the wall behind her.
Circular text indicating branding and marketing design by Stacy Aguilar, with the phrase 'Brand, Websit & Marketing' forming the outer ring and 'Stacy Aguilar' in the center.

Hey! I’m Stacy, and I’m the brand and website designer that founders call when it’s time for their business to look as strong as the work they’re actually doing.

For some, that means evolving a brand that’s been around for a while.

For others, it’s finally turning a scrappy DIY website into something that can support bigger launches, clearer messaging, and a growing audience.

That’s the sweet spot of the work I do — helping founders translate the business they’ve built into a brand and website that actually match it.

More about me

Let’s build a brand that matches your vision.

The founders featured in these case studies all had something in common: they were building something bigger than their current brand could support. If that sounds familiar, you’re exactly the kind of founder I love working with!

Are you ready?