Playbook Marketing
Danielle and Amanda at Playbook Marketing had a bold mission and a business that was already thriving — they just needed a website that matched the level of clarity and presence they were delivering behind the scenes. Their brand had good bones. It just needed to be woken up.
This was a focused Squarespace sprint: full redesign, brand refinement, and a site that finally felt like them.
BRAND REFINEMENT
WEB DESIGN
SQUARESPACE
UX RESTRUCTURE
The brand concept was already there — bold, confident, personality-driven.
What was missing was the execution to make it land.
The navigation needed restructuring, the layout needed breathing room, and the visual energy needed to be turned up to match the caliber of work they were actually doing for clients.
We reworked the brand design, improved the user experience throughout, filled in the copy gaps, and built a site that leads with confidence — bold typography, clean structure, and a minimal aesthetic that lets their strategy do the talking.
Sometimes the work isn't starting from scratch. It's taking what someone has built and making it impossible to ignore.
“We are so grateful we had the opportunity to work with you! You are so insanely talented, and I think it's safe to say Amanda and I are OBSESSED with our new site. If you are looking to refresh your website, or you are building it from scratch, you should 1000% give Stacy a call!”
DANIELLE HAWTHORNE, Playbook Marketing
When your business has grown into something layered and complex, the design holding it together has to work even harder.
You want someone landing in your world to feel oriented immediately — not overwhelmed. That's what this work is about!
WORK WITH ME