Playbook Marketing Co. logo with white text and decorative sparkle icons on a black background.

Playbook Marketing

Danielle and Amanda at Playbook Marketing had a bold mission and a business that was already thriving — they just needed a website that matched the level of clarity and presence they were delivering behind the scenes. Their brand had good bones. It just needed to be woken up.

This was a focused Squarespace sprint: full redesign, brand refinement, and a site that finally felt like them.

BRAND REFINEMENT
WEB DESIGN
SQUARESPACE
UX RESTRUCTURE


SEE THE LIVE SITE

The brand concept was already there — bold, confident, personality-driven.

What was missing was the execution to make it land.

The navigation needed restructuring, the layout needed breathing room, and the visual energy needed to be turned up to match the caliber of work they were actually doing for clients.

We reworked the brand design, improved the user experience throughout, filled in the copy gaps, and built a site that leads with confidence — bold typography, clean structure, and a minimal aesthetic that lets their strategy do the talking.

Sometimes the work isn't starting from scratch. It's taking what someone has built and making it impossible to ignore.

Two women with long hair sitting on a couch, smiling and holding a bottle, with text overlay that says 'playbook marketing co.' in red with small star icons.
Screenshot of a website for a marketing service company, featuring sections on success storytelling, marketing strategies, expertise areas, with images of people, a classroom, and a sofa with pillows.
A smartphone displaying a marketing webpage with images of women in pink and beige clothing, set against a blurred background of a group of women seated in a classroom or meeting room.
Smartphone displaying a website with colorful images and text, placed on a white surface next to a small potted succulent plant and a cup of iced coffee. Earbuds are also seen nearby.
Two women in colorful pajamas, sitting on a green couch, holding drinks and smiling, with Playbook Marketing Co. logo overlaid.
A website homepage for Playbook Marketing displayed on a tablet, featuring sections about marketing strategies, team photos, and client testimonials.
Person wearing pink clothing holding a tablet displaying a marketing website, with various colorful elements and images on the screen.
Three digital screens displaying marketing website designs, with yellow sofa at the bottom and disco balls underneath.
Pink cover with the white text 'playbook' and smaller text 'MARKETING CO.' underneath, decorated with small sparkle icons.
Two women in pink and red pajamas enjoying drinks and smiling inside a modern living room with disco balls and a lime green couch.
A circular logo with the text "Stacy Aguilar Design" in the center and "Marketing, Branding, Webs, & Marketing" curved around the outside.
Two women smiling and posing together indoors, one wearing a red blazer and the other wearing a pink dress with pleats.

“We are so grateful we had the opportunity to work with you! You are so insanely talented, and I think it's safe to say Amanda and I are OBSESSED with our new site. If you are looking to refresh your website, or you are building it from scratch, you should 1000% give Stacy a call!”

DANIELLE HAWTHORNE, Playbook Marketing

Laptop on a green couch displaying a website about marketing strategies, with two women in red and pink outfits holding drinks and smiling, festive Christmas decorations around them.
Two overlapping screenshots of a colorful business website with images of women, text, and graphics about marketing and success.
Collage of images featuring women at a conference, social gathering, and presentation, with colorful overlay shapes and the pb logo.

When your business has grown into something layered and complex, the design holding it together has to work even harder.

You want someone landing in your world to feel oriented immediately — not overwhelmed. That's what this work is about!

WORK WITH ME