IN CASE NO ONE TOLD YOU
It’s okay to want to have it all.
Because your “all” can be whatever you want it to be – and that’s the entire point.
Whether that looks like building a six-figure business between school drop-off and sports practice, slow mornings with a book and hot coffee, or boarding a plane for your next big opportunity…
It’s not selfish to want a business that pays you well and supports the life you actually want to live.
And I want to help you get there, through brand & website design that helps you call in ideal clients even when your phone is bricked, and your real life is life-ing.
Hi! I’m Stacy – designer, creative director, and strategic partner who deeply understands the “messy middle” of growth.
In 2018, I left my full-time job teaching graphic design to pursue that very goal: creating a business that supported the kind of work-life balance I dreamed of, and helping other women grow businesses that do the same.
I knew there had to be a way to leverage what I had developed — strategy, storytelling, design — to support others while also creating the beautiful balance I was looking for in my own life.
I like to tell people I took the most criss-crossed, tangled path to get where I am today. From policy student and marketing intern to advertising strategist and design teacher…
I can’t really pinpoint the when, but somewhere in the “just keep going,” “iterate,” “work through it,” energy…I fell in love with the power of design.
The power of design to tell a story.
To support a mission.
To make something meaningful actually work in the real world.
And now, that’s exactly what I help my clients do.
Design gets the attention your work deserves.
I work with women who have a mission and a story to tell.
They care deeply about their work.
They believe in their message.
They want to create something meaningful in the world.
They’re educators. Coaches. Speakers. Thought leaders. Women whose businesses run on their expertise.
And their businesses are not simple.
They’re layered.
Dynamic.
A little messy in the best way.
Courses. Memberships. Masterminds. Retreats. Keynotes. Collaborations. Big ideas that evolve and expand with every season.
Because that’s what growth looks like — iteration.
You try something.
You refine it.
You pivot.
You scale.
You simplify.
You build again.
The women I work with are powerhouses. They own the room. They love deeply. They think big.
But when your business grows in that many directions, you can’t rely on pieced-together visuals and crossed fingers.
You need design to make that happen.
You need a brand and website that can grow with you — that supports the scale, simplifies the experience, and removes the design fatigue so you can focus on your purpose instead of micromanaging every detail.
That’s where I come in.
Design can be the thing that makes the mess go away.
Not by making everything perfect —but by making everything make sense.
Design is a powerful form of communication — and when it’s misaligned or pieced together, it creates friction you don’t even realize you’re carrying.
After we work together, my clients always describe the same moment:
Everything comes together… and they exhale.
It’s no longer tangled.
It’s no longer heavy.
And not only can they see how their website fits, how their programs connect, and how their social supports the bigger picture — their audience sees this too. And it becomes an easier yes. A faster conversion. And another growth moment.
This isn’t theory. It’s proven in real businesses and design choices.
I’ve been doing this work for over a decade — first in marketing design, then fully immersed in brand and web strategy for growing online businesses — and I’ve had a front-row seat to what happens when design stops being an afterthought and becomes profit-supporting infrastructure instead:
One long-term client started with a single program. Today, she runs multiple offers, has expanded into district-level partnerships, and operates as a six-figure business. I’ve supported her through every iteration — sales pages, funnels, website evolutions, brand refinements — building a foundation that could grow with her.
Another client integrated ads, refined her positioning, and paired strategic design with smart marketing — resulting in a $500,000 launch.
And when an accounting client with multiple services and e-commerce offers came to me needing clarity, we rebuilt her brand and website with growth in mind. Y’all, her inquiries increased 5X in the first week – and she’s so lit up by these truly right-fit clients.
Different industries, different models, same outcome.
HILLS I’LL DIE ON
Moving your body fuels better ideas.
If I haven’t moved in three days, I’m basically emotionally offline. Some of my best strategy happens at 3.5 mph on my walking pad. Creative energy is kinetic.
HILLS I’LL DIE ON
Iteration is everything.
It’s not about being a perfectionist. It’s about being a creative explorer. Launch. Learn. Refine. The smallest 5% shift can change everything.
HILLS I’LL DIE ON
Design should evolve, not constantly reinvent.
Not all businesses need a dramatic rebrand. But they DO need thoughtful adjustments, smart refinements, and a strategy that looks at the long game.
HILLS I’LL DIE ON
A little competitiveness is healthy.
I love the game. Whether it’s soccer, a launch goal, or building a business that supports your life — ambition is allowed. Wanting part-time hours with full-time revenue? I’m in.
HILLS I’LL DIE ON
Small changes can create big results.
Sometimes it’s a headline tweak. A simplified offer structure. A cleaner path to action. I don’t just “design things” — I look at your business holistically and help you decide what matters now and what can wait.
On Building, Scaling + Claiming Space
Claiming Space: Leveraging Design to Embody Your Purpose
Made for Mothers with Mariah Stockman
I share my journey from teaching to building a business that supports both ambition and motherhood. We talk about claiming space — and how strategic brand and website design help women show up clearly, confidently, and sustainably online.
Building a Business Around Your Lifestyle with Stacy Aguilar
The Course Creator Show with Gemma Bonham-Carter
A behind-the-scenes look at how I built my business to support my life — not the other way around. We talk about early investments, intentional growth, and creating a model that allows for both revenue and flexibility.
Embark on Your Branding Adventure with Stacy Aguilar
Teacher Business School with Lindsay Bowden
A conversation on why branding is more than aesthetics — it’s your strategic edge. We dive into building cohesion across offers and platforms, and how strong design builds trust as you scale.
I love what I do, yes — but I really love who I get to do it with.
These are women building powerful, layered businesses — and they trust me to help shape the design systems that support their growth.
Take a look at a few recent projects below.
Build a business that supports your perfect picture, “want-it-all” goals. And make it look good too.
Get The Good List: a short weekly note on design strategy, clarity, and building a business that’s growing in all the right ways.
You’ll get practical insight on brand and website decisions, smart iterations, and how to create a foundation that supports your next level, without the chaos.
Let’s make the (beautifully messy) mess make sense.