Jane Bertch
Jane Bertch is a Paris-based author, entrepreneur, and speaker — founder of La Cuisine Paris, host of the GenerateHER Podcast, and author of The French Ingredient. Her work centers on helping women navigate transformation, reinvention, and growth. And her brand needed to hold all of it: the book, the podcast, the retreats, the speaking, the coaching — without any of it feeling scattered.
We built her a digital home that feels like an experience. Elegant, editorial, and unmistakably Parisian — without a single cliché in sight.
BRAND DESIGN
WEB DESIGN
CREATIVE DIRECTION
The challenge with Jane's brand wasn't clarity. She knew exactly who she was. The challenge was architecture.
How do you bring together a memoir, a podcast, seasonal retreats, a mastermind, coaching, and a speaking platform under one roof and make it feel cohesive rather than crowded?
The answer was intentional structure and a lot of behind-the-scenes thinking. We built a flexible site architecture designed to grow with her — a retreat framework with a dropdown system that lets her add new offers without ever needing a redesign. Visually, the direction was editorial and timeless: sophisticated typography, soft layered palettes, spacious layouts with intentional rhythm. Paris-inspired without leaning on cliché.
The result is a site that positions Jane as a thought leader in transformation and reinvention — with the freedom to evolve as her next chapter unfolds.
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Jane Bertch
When your business has grown into something layered and complex, the design holding it together has to work even harder.
You want someone landing in your world to feel oriented immediately — not overwhelmed. That's what this work is about!
WORK WITH ME