Text image with the words "JANE" and "BERTCH" in large white font on a black background.

Jane Bertch

Jane Bertch is a Paris-based author, entrepreneur, and speaker — founder of La Cuisine Paris, host of the GenerateHER Podcast, and author of The French Ingredient. Her work centers on helping women navigate transformation, reinvention, and growth. And her brand needed to hold all of it: the book, the podcast, the retreats, the speaking, the coaching — without any of it feeling scattered.

We built her a digital home that feels like an experience. Elegant, editorial, and unmistakably Parisian — without a single cliché in sight.

BRAND DESIGN
WEB DESIGN
CREATIVE DIRECTION


SEE THE LIVE SITE

The challenge with Jane's brand wasn't clarity. She knew exactly who she was. The challenge was architecture.

How do you bring together a memoir, a podcast, seasonal retreats, a mastermind, coaching, and a speaking platform under one roof and make it feel cohesive rather than crowded?

The answer was intentional structure and a lot of behind-the-scenes thinking. We built a flexible site architecture designed to grow with her — a retreat framework with a dropdown system that lets her add new offers without ever needing a redesign. Visually, the direction was editorial and timeless: sophisticated typography, soft layered palettes, spacious layouts with intentional rhythm. Paris-inspired without leaning on cliché.

The result is a site that positions Jane as a thought leader in transformation and reinvention — with the freedom to evolve as her next chapter unfolds.

Book cover with a simple illustration of an arched gate and ivy, and the text 'Jane Bertch' in elegant font.
A card with a photograph of a Parisian building and a decorative stone sculpture of children holding a large basket with pink flowers, with text about Jane Bertch, an American transplant in Paris, France.
Computer screen displaying a website profile of a woman with glasses, dressed in a blue blazer, on a background of baked croissants.
Book cover with brown background, white illustration of a garden gate with flowers above, and the title 'Jane Bertch' in white text.
A woman with red hair, glasses, and a beige trench coat walking past a black iron gate on a city street.
Book cover with a sketch of a garden gate and climbing plants, featuring the title 'Jane Bertch' in large font.
Smartphone displaying a webpage with images and text about Paris, held in front of a blurred view of a river, buildings, and trees with autumn leaves.
Book cover with name Jane Bertch, a description of her background and location, and a small illustration of a gate with a tree.
A floral bouquet with pink, white, and purple flowers and green foliage, placed in front of black-and-white photographs on a wall. Text overlay reads 'JANE BERTCH'.
Website overlay titled 'Prompts from Paris' with an illustration of the Eiffel Tower and a paragraph about a conversation on being a Dream Doula, with a cityscape and classical statue in the background.

When your business has grown into something layered and complex, the design holding it together has to work even harder.

You want someone landing in your world to feel oriented immediately — not overwhelmed. That's what this work is about!

WORK WITH ME