Monteblom logo in white on a black background

MonteBloom

Annie came to MonteBloom with a clear vision and a mission that deserved to be taken seriously — bringing Montessori principles into dementia caregiving to help families create more independent, peaceful homes. She had the expertise and the heart. What she needed was a brand and website that made her feel legitimate to her audience and ready to show up on podcasts, in press, and beyond.

We built it from the ground up — warm, nurturing, and nothing like a clinical elder care website.

SEE THE LIVE SITE


BRAND DESIGN
WEB DESIGN
KAJABI DESIGN
BRAND STRATEGY

The challenge with MonteBloom wasn't just visual — it was educational.

Most people don't know that Montessori principles can be applied to dementia care, which meant the brand had to introduce a new concept gently, without overwhelming an audience that was already exhausted.

The design needed to do a lot of quiet work. Soft, calming colors and natural elements to signal safety. The forget-me-not flower woven into the identity. A clear, nurturing user experience that guided caregivers to the resources they needed without adding to their mental load. And a Kajabi foundation built to grow with Annie as she expanded into courses and digital products.

"I would like to go on podcasts and promote, but when they ask where they can find me... I don't have a space for them to do so. I want to feel legit to my audience." - Annie

Within one month of launch, MonteBloom had nearly 5,500 website views, five podcast interview requests, and a TV interview — all for a brand-new business with no prior online presence.

Older man and woman walking together on a shaded garden path
A senior man and woman smiling and looking at each other, with the text 'monte bloom' overlaid on the image.
Older woman holding a tablet displaying a website about transforming dementia care at home, with trees and sunlight in the background.
Screenshots of a website with three sections: the first shows a banner with a woman and dog, with text about struggling with connection and resistance; the second features a profile of Annie with her picture, text about her support work, and a call-to-action button; the third displays a downloadable guide titled '7 Simple Solutions for 7 Challenging Behaviors in Dementia Care' with an image of a digital tablet, and a footer with contact info, social media links, and a newsletter subscription form.
Collage of images featuring elderly people enjoying various activities. Top left shows a woman hugging a beagle dog. Top middle depicts a couple walking on a shaded path. Top right contains a teal patterned background. Middle left is a solid teal color. Middle center features a woman and a man with a guitar, singing and playing. Middle right has a mustard yellow patterned background. Bottom left shows an elderly couple smiling at each other. Bottom middle is a blue patterned background. Bottom right depicts an elderly man and woman laughing at a table with mugs, looking at a smartphone.
Blue background with a leaf pattern and the
Multiple overlapping photos of elderly people. One photo shows a couple walking away from the camera in a garden, another shows an elderly man and woman smiling and looking at each other, and a third shows two women hugging, with one wearing a yellow top and the other with white hair.
Yellow patterned background with the words "monte bloom" in white, stylized text, with "bloom" arched above "monte."
A webpage layout for Montebloom featuring three sections: the first has a header with navigation and a prominent message about helping loved ones with dementia; the second introduces Annie, a supporter with a photo of her playing with a child; the third offers a free download about solutions for challenging behaviors in dementia care, with an image of a digital tablet and a newsletter subscription form.
Website and mobile screen displaying a page about holistic dementia care with images of elderly people, supportive text, and navigation buttons, set against a blue floral background.
Circular logo with text reading 'Stacy Aguilar Design' in the center and surrounding text 'Web & Marketing Branding, Web Site & Marketing' in a ring.
Smiling woman with long blonde hair outdoors.

“Stacy is the BEST! I love what she created!” – Annie

In just one month after launch, MonteBloom saw incredible traction for a brand-new business with no prior social or online presence: Nearly 5,500 website views, averaging nearly 100 views per day. She also received five podcast interview requests and one TV show interview invite. Annie has since used her website as a platform to share her knowledge and support independent caregivers, helping them create dignity-filled, peaceful homes for their loved ones.

An elderly man and woman share a loving moment, smiling at each other and embracing, with the text 'monte bloom' overlaid on the image.
Laptop screen displaying the Montebloom website with a background image of an elderly woman with a dog, sitting outdoors with green foliage, in a bright room with sunlight and a window casting shadows.
Collage of elderly people enjoying outdoor walk, sharing moments, and playing guitar, with a dog and cheerful interactions.

When your business has grown into something layered and complex, the design holding it together has to work even harder.

You want someone landing in your world to feel oriented immediately — not overwhelmed. That's what this work is about!

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