White text on black background that reads 'yellow steps' with a stylized yellow and black striped stair icon next to the text.

Yellow Steps

Jenn Doeve founded Yellow Steps on a belief that the best learning happens when students step outside the classroom and into the world around them. Through workshops, residencies, and place-based education programs, she partners with teachers and schools to turn their community into the curriculum — getting students out into their environment while still hitting every goal that matters.

The mission is layered and deeply purposeful. Our job was to make it feel immediately clear.

BRAND DESIGN
WEB DESIGN
BRAND STRATEGY


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Yellow Steps sits at the intersection of education and consulting — serving individual teachers and the schools trying to support them.

Two audiences, a rich concept to explain, and a founder who needed to feel like both a credible expert and an approachable partner.

This was translation work as much as design work. The risk with a mission this thoughtful is that it can easily read as abstract or academic — compelling to people who already get it, confusing to everyone else. The brand needed to feel grounded and purpose-driven without losing the warmth that makes Jenn's approach actually work in schools.

We built a visual identity that signals movement and progress without being literal about it — calm, steady, and rooted in real-world impact. The website organizes her programs clearly, separates her two audiences without making either feel secondary, and guides people toward action, whether they're an individual teacher exploring a free audio course or a school administrator ready to schedule a consultation.

The result is a brand that carries the weight of the mission and makes people get it faster.

A digital tablet floating in the air displaying a website about transforming classrooms and inspiring curiosity in a park with children sitting on the grass and playing on playground equipment.
Yellow background with faint map pattern and white text reading 'Yellow Steps' with a small staircase icon.
A group of children sitting outdoors on and near the ground, listening to a woman speaking, with a city skyline in the background. A black-and-white map of a park or trail with marked points is shown at the top right, and children are sketching outside on a snowy day at the bottom right.
Map background with the Yellow Steps logo in center, featuring a stylized mountain icon inside a square.
Mobile phone screen displaying a website about transforming classrooms and community engagement, featuring sections on workshops, residencies, and a Southeast Calgary adventure program.
A website homepage for Yellow Steps, an educational organization, with sections about transforming classrooms, connecting students with the world, and bringing learning to life.
A smartphone displaying the Yellow Steps website on a light-colored surface, accompanied by two potted plants and a pair of wireless earbuds.
Screenshot of an educational website focused on place-based learning strategies for teachers, with information about programs, events, podcasts, and school residency projects.
Children drawing and observing outdoors on a bridge and in a playground with city skyline in the background.
A black and white pattern of a stylized topographic map with trees, lakes, paths, and small treasure markers.
Circular logo with the text 'STACY AGUILAR DESIGN' in the center and a ring of text around it that says '& & MARKETING, BRAND, WEB, SITE & SOCIAL MEDIA MANAGEMENT, & &' in brown font.
A woman laughing outdoors with trees in the background.

“Stacy transformed my DIY brand into exactly what I had always imagined it would become. She totally captured the essence of Yellow Steps, and I feel so proud to have my name behind the visuals she created for me.”

Jenn Doeve, Yellow Steps Founder

Children in winter clothing drawing and writing on notebooks outside near a snowy bridge railing with trees in the background.
Two digital marketing flyers for Yellow Steps, a program focused on empowering teachers with place-based learning strategies, featuring images of outdoor activities and information on workshops and podcasts.
Children sitting on grass and drawing, without visible faces. Two images depict children sitting on the grass and drawing, while others are at a playground, possibly under supervision. The background features trees, a park, and a city skyline in the distance.

When your business has grown into something layered and complex, the design holding it together has to work even harder.

You want someone landing in your world to feel oriented immediately — not overwhelmed. That's what this work is about!

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