WELCOME TO THE GOOD LIST
The weekly newsletter for founders with three launches on the calendar, ten ideas in their notes app, and a brand that deserves to keep up with the business behind it.
Subscribe to get a note each Friday on design, brand strategy, and the behind-the-scenes thinking that will help you show up clearly and confidently online.
You’re not short on ideas. You’re short on a brand that can hold all of them.
You’re building something layered — offers, content, a presence that actually reflects how good your work is. But somewhere between the strategy and the execution, the visuals started lagging behind. The website feels dated. The brand feels borrowed. And you keep saying “I need to fix that” while adding three more things to the list.
The Good List is where we talk about that gap. And start closing it.
The Good List helps you stop guessing and start making confident decisions about your brand.
This is a place for founders who know their visuals matter but aren’t sure what to fix first. The ones with a running list of “I need to update that” items and not enough hours in the week to tackle any of them.
If you’re ready to start seeing your business the way a designer does, you’re in the right place.
Hey, I’m Stacy! And I’m really glad you’re here because it looks like we’ll be having regular Friday chats via your inbox, and I’m all about it!
I started The Good List as an extension of the conversations I kept having with business owners about the small design decisions that shape how their business actually runs behind the scenes.
But we also end up talking about the real stuff too: building a business while raising kids, simplifying the tools and systems that support it all, and finding ways to make everything feel a little more manageable.
So each week, I send a short note on design and the thinking that helps founders build brands, and businesses, that actually support their lives.
And because your inbox (and your time) matters, I promise to keep it worth opening!
The Good List is for you if…
✔️ You’re running a real business, but your brand still looks like you’re figuring it out
✔️ You want to understand design well enough to make better decisions — without becoming a designer
✔️ You’ve Googled “how to make my website feel more professional” at least once this month
✔️ You’re raising kids and building something, and you want both to feel sustainable
✔️ You know your visuals matter — you just haven’t had the right person in your corner to help you think it through
THE GOOD LIST
Your brand deserves to keep up with everything you’re building.
One short note, every Friday. No fluff, no overwhelm — just one good design insight you can actually use.