The Active Educator
Brand Strategy
Course + Membership Branding
Sales Page Design
Promotional Graphics
UX/UI
Andriana Zarovska is the brain behind The Active Educator, a curriculum developer and community manager.
After years of growing an active audience on Teachers Pay Teachers and through her Instagram account, Andriana was ready to launch a course, but she knew she needed a cohesive, professional design that resonated with her more minimalist brand aesthetic. She needed branding that brought as much reassurance, wisdom, calm, and empowerment that her resources and courses provide for the educators and students impacted.
I first worked with The Active Educator when founder, Andriana Zarovaska, was just about to launch her first course, The Heart Centered Classroom.
At the time, she had her foundational branding in place, but needed support extending those visuals throughout her course, sales page, and launch materials. After working on a number of additional launches and new programs together, we worked through a new website design in Kajabi and completed a full brand strategy study to confirm essential brand story elements.
BRAND KEYWORDS
EMPATHY - HEART-CENTERED - COMMUNITY - COMPASSION
ANDRIANA ZAROVSKA
“Oh my goodness Stacy! This just made my heart burst. I am SO grateful our paths crossed, and you were able to make my dream vision of the logo and other promotional images/work come to life. You are AMAZING at what you do. I cannot wait to continue working together!”
VISUAL DIRECTION
The aesthetic for The Active Educator brand is all about calming colors and creating a minimalist, clear, and uncomplicated experience. We have given each program a “highlight color” from within the brand palette to bring attention to individual programs, and created a system of sub-brands that work well together under the overarching system.
